When you think of insurance you don't normally think of sex appeal, speed or efficiency.
And the opposite is probably true for the mobile space, its all sex appeal, turbo speeds and incredible efficiencies.
So how do you marry these two together? Or are apps for insurance a no-no?
It should be no surprise to any of you that mobile is big, or that apps are big. A lot of people however don't realise that they're winning the war for user engagement.
All of the categories that insurance apps are typically found in on appstores are growing dramatically - Finance, Utility and Productivity - so what are insurance companies doing, or not doing about it?
Well there are nearly 200 apps in the major stores for 12 big insurance companies.
The comment we often hear from insurance companies though is "But how many downloads can I get?". Its time to start thinking about how you can mobilize your business, its about more than downloads. Its about revenue, transacations, efficiencies, speed, data, awareness and more.
Plan it right, Build it right, Get it to your Users and continually keep maintaining and improving.
Find out what's going on in the space and some clear dos and don'ts as well as some relevant examples from the industry including Allstate insurance, Ageas, AIA, AMP, AXA insurance, Allianz, BUPA, Discovery insurance, ING, Great Eastern insurance, Manulife, Metlife, Nib and Zurich.